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- Instagram Reels Reigns Over All and There's Another X/Twitter Alternative
Instagram Reels Reigns Over All and There's Another X/Twitter Alternative
Plus this new thing called Purple Llama... Yes, you read that right
Riley Harden & Hannah Carpenter
December 22, 2023
Do these big reports really mean anything for your business?
There seems to be a constant power struggle over reports of which content on which platform performs best. Is it TikTok videos or Instagram Reels? Or maybe even Xitter? Unlikely on that last one.
I (Riley) don’t pay a lot of attention to those reports. Why? Because those reports are usually based on accounts with huge followings and engagement already. They don’t focus on the small businesses, which we work with the most.
I’m not saying don’t pay attention yourself, but don’t put your full strategy behind what these large, broad reports say. Create the content and post on the platforms that work best for YOUR BRAND. That’s all that matters at the end of the day.
Anyways, let’s get into this week’s updates. Obviously we’re talking Reels vs TikToks, but there’s also a new Xitter alternative and Meta AI platform hitting the news this week.
Table of Contents
Instagram Reels > TikTok
A new report from Emplifi finds that Instagram Reels are outperforming any other video content across all the social media platforms. Are we surprised? Meta seems to take over everything…
The report also found that Instagram Reels videos longer than 90 seconds generated more than double the views of TikTok videos. All of this information could be useful for small businesses considering which platforms and what type of content to post in 2024.
Xitter’s Community Notes Failure
What was supposed to be a tool to try and correct misinformation on X (I hate calling it X, it’ll always be Twitter in my mind), Community Notes has recently been called into question on its validity, and even been accused of spreading even more false information.
Even though this was Elon Musk’s grand plan for moderation on the app, he questions the reliability of it any time someone flags one of his own posts… SHOCKER.
What About a Purple Llama?
It is said that there are around 10,000 different AI programs currently in the works. Because of this, Meta is introducing Purple Llama. What kind of name is that???
Purple Llama is an umbrella project featuring open trust/safety tools and evaluations to help developers build responsibly with AI models.
Purple Llama will include tools and evaluations for cybersecurity and input/output safeguards, and will be licensed for both research and commercial use.
The Struggle is Real
Small business owners, especially early on, can struggle with choosing a pricing model to follow or deciding on how much to charge a client.
Trust us, we sometimes still struggle with this even 3.5+ years later.
Donna Mostrom, founder and CEO of Damn Smart Marketing, shares several tips to help business owners struggling with a pricing structure.
Spill the Beans
Another Twitter/X alternative called Spill is now opening up its beta version to all users on Android and Apple devices. Spill’s founders are former Twitter employees who are aiming for a social platform that praises diversity. You probably haven’t heard of this app, but apparently it’s been around for a year and has roughly 200,000 users so far.
200,000 on Spill < 160 million on Threads… just saying.
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