Let's Get Smarter About Social Media!

Hashtags Have Arrived! Well, In a Way…

Users have long awaited the addition of hashtags in Threads. Yes, that Twitter/X alternative that you’ve probably heard about but haven’t joined yet…

Well, they finally got what they’ve been asking for…sort of. Threads has rolled out “topic tags” to all users worldwide (literally yesterday as we were typing this), providing more ways for users to find relevant discussions in the app.

Topic tags differ from hashtags on other platforms in a few ways. Users can only add one topic tag per post. They can also be created using multiple words, spaces, and special characters unlike traditional hashtags in other apps.

Give Threads a try. We think you’ll like it!

Maybe the “go f*** yourself” Approach Didn’t Work for Elon?

Last week, Elon Musk broke the internet after telling big brands to “go f*** yourself” during an interview at the New York Times DealBook Summit. Musk then claimed that losing big advertisers would be the death of X.

Now, we’re hearing a different story. X announced they would be turning to small and medium businesses for their advertising needs, claiming that was always part of their plan and will work better for them in the long run. That is probably just the politically correct way of saying “we’re out of options, it’s our only choice.”

Making Your Private Messages Actually “private”?? Who Would’ve Guessed!

Meta is starting to rollout end-to-end encryption for all personal chats and calls on Facebook Messenger. This makes messages more private and secure than ever before. Because apparently they weren’t actually secure before.

That makes me feel great.

This update to Messenger also offers additional functionality including the ability to edit messages, control read receipts, disappearing messages, higher quality photos and videos, faster voice messaging, and enhanced security.

Here We Go Again with TikTok

TikTok recently added several new features to its app. Users now have a customized feed option, which they can tell the app through text what content they want to see more or less of.

TikTok has increased video length, as users can upload videos up to 15 minutes long now. We literally cringe over this. Ugh.

This is a major shift from the original 15 second clip-length restriction.

Other TikTok updates include ending its $1 billion creator fund, allowing advertisers to display TikTok content on billboards, cinema, and other screens, and holiday creator cards.

Some Good Tips for All of Us

For a lot of us, social media can be a nice escape from reality. But for others, it can be addictive or a strain on mental health. This goes for both social media managers and the average user.

media update (yes, we know the first letter of the sentence wasn’t capitalized… that’s how they spell their name) shares six tips on ways to manage your social media and your mental health.

These tips include monitoring how much time you spend on social media, setting time aside to not use your phone, deleting social media apps, cleaning up your friends list or following feed, and disabling notifications.

Outsourcing Your Company’s Social Media Management - What Does That Look Like?

So you've considered outsourcing your company's social media management. But what does the process actually look like once you sign the contract?

We break down the process of what you can expect when you outsource in our latest Digital Wrap-Up episode.

Listen/watch now on YouTube, Apple or Spotify.