- Social Media Six
- Posts
- State of Mobile 2024, Major Platform Updates and Advice for Creating Better Video Content
State of Mobile 2024, Major Platform Updates and Advice for Creating Better Video Content
Instagram and Facebook updates seem a bit.... odd?
As we get further into the new year, we’re starting to see some more plans roll out for the major social platforms. We highlight some updates to all the “big” ones this week, aside from TikTok.
Have you enjoyed reading these weekly social media rundowns? If so, please share this newsletter with your colleagues!
Table of Contents
Create Stories for Friends
Not sure how I feel about this. Instagram is testing a new feature that would allow users to post stories to their friend’s story. The objective here is to increase collaboration and gain exposure. I could see this being a benefit to brands and businesses working with influencers, but does the average Instagram user really want this?
Eh… We’ll see.
State of Mobile
data.ai looked at how apps across different consumer categories performed in 2023 and predicts where they’ll be headed in 2024. Here are some interesting finds:
The average person spends 5 hours per day on a mobile device
Consumers spent more than $60 million in apps, excluding games
257 billion apps were downloaded in 2023, which equates to >489,000 apps per minute
What’s Ahead for Xitter
X has laid out a roadmap for 2024, which is the next step in Elon’s “everything app” plan. Let’s take a look at what changes may be coming, especially now that it claims its a “video first” platform.
In-app payments between users
Improved AI features for ads and search tools
Focus on video content for ads
Be Anonymous Without Being Anonymous
Facebook now lets users create multiple profiles under their main Facebook account. Each profile can have different names as well as their own feeds and friends lists. This seems a bit counterintuitive to their fight against fake accounts and keyboard warriors using fake names. I could see this ending poorly.
Create Compelling Content
You’ve heard it so many times now…video is the king of content. But how do you create compelling content, especially from home? LinkedIn shares some tips for this, including audio, your set, guests, and more.
Creating an Online Store
Are you interested in creating your own online store? Check out one of our recent podcast episodes and learn how to make it happen!
YouTube:https://youtu.be/GbiyyLeH6yo
Apple: https://apple.co/3Isyt6o
Spotify: https://vist.ly/4i6a
Reply